□□e□eareseveralreason□w□yin□ivi□ua□□mayengag□innon-□□ncer□b□havi□r.□necommonc□useisth□des□□etoav□idconflictornegativere□er□us□□ons.Forinstan□e,aper□□□□ightfe□gnagreementw□thacolleagu□'sopiniont□□aintain□□r□onyintheworkpl□ce□A□□therreaso□c□uldbethepursuitofper□o□□lgai□,s□ch□sprete□ding□osuppo□tacau□□togainsocialapprovalorprofessionaladvancemen□.Addition□ll□,soc□etalp□e□sur□sandcult□ralnormscanals□playarol□□nencouragingnon-□incerebeha□ior□asin□i□idu□ls□ayfeelcomp□lledtoconformtoc□rtainex□ecta□ions□rsta□dard□. The□e□re□everalreasons□h□individualsmaye□gageinnon-sincerebehavio□.On□common□□useisthedesiret□a□oidconflictor□□gati□e□epercussions.□orinstance,apersonmightfeig□a□r□eme□□wit□ac□lleague'□opiniontom□in□ainhar□onyint□ework□lac□.Ano□her□ea□o□couldb□t□□pursuitofpersonalgain,suchas□retend□ngtosupp□rtacaus□tog□insocia□□pprovalorprofess□□na□ad□anceme□t.Additionally,s□□ietal□ressu□esandculturalnormscanalso□la□□roleinen□ouragingn□n-s□nce□e□ehav□or,a□individua□smayfeelcompe□ledtoconfo□mtocertainexpect□□ion□orstandards.<□p><□□Th□rear□severalreaso□swhyindividual□m□yen□ag□innon-sin□erebe□avio□.Onecom□oncauseist□edesireto□voidconfl□ct□rn□gat□verep□rcus□ions.Fo□instan□e□□person□ightf□ignagre□m□ntwi□hacolle□gue'sopi□iontomai□ta□nharmon□i□th□wo□kpl□ce.Anotherre□so□coul□b□thepursui□ofpersonalga□n,suchaspre□e□dingt□supportacaus□to□ain□ocialappro□alorprofessiona□advancement.Additi□nally,societa□press□r□sandcult□ralno□□sc□nalso□l□y□roleinenco□□ag□□gnon□si□□ereb□□a□ior,asindividualsmayfeelcompell□dt□co□□ormto□erta□□expectationsorst□ndards. T□ere□re□everalreaso□s□hyindiv□dua□sma□en□ag□innon-sincerebehavi□r.On□commo□cau□eisthe□esi□□toa□oidc□nflicto□negativerepercu□si□□s□□orinstance,□pe□sonmightfeignagreementwithacolleague'so□in□o□t□ma□nt□inharm□nyintheworkp□ac□.Ano□herreasoncouldbeth□pur□uitofper□onal□a□n,such□□□□e□endi□gt□□upportacauset□gainsocial□□prova□orp□ofessionaladv□nce□ent.Addition□ll□,□ocie□□□pres□□resand□ulturalnormsca□als□playaroleinen□ou□agingnon-sincerebehavio□,asindividuals□ayfeelcompelledtoconf□r□tocer□ainexpect□tionsors□andards. The□e□resever□lre□sonswh□individualsmayenga□e□nnon-□incerebeh□vior.□necommo□□auseisthedesiretoavoid□onflicto□negativ□repe□cussion□.Forin□t□nce,apers□n□ig□tfeignagr□em□□□wit□acolleag□e'sopinionto□ain□ai□ha□monyint□ew□□kpl□ce.Anotherrea□□n□□□ldbethep□rsuitofpersona□ga□n,suchaspretending□os□ppor□acaus□to□□□ns□ciala□prov□□□rp□ofes□ionaladv□nce□e□t.Add□ti□na□ly,□o□i□tal□ressure□andcul□uralnormscanalsoplayarol□i□encouraging□on-sincerebehavior,asindividua□smayfeelco□pell□dtoconfo□mtocertainexpectationsorsta□dards.