T□er□a□e□e□era□reasonswhyindividualsmayengageinno□-since□ebeha□ior.On□commoncau□eisthedesiret□avo□dco□□lic□ornegati□e□eper□ussions.For□nsta□ce,□pers□□mightfeig□ag□eementwith□co□□e□gue'sopin□o□toma□ntainh□rmonyinthe□ork□la□e.Anotherreason□ou□dbethepursuitofp□rsonalg□in,suchas□retendi□gtosupport□causetogainso□i□l□□pr□valorpro□essionala□van□□ment.Addi□i□n□lly,societ□lpress□□e□andc□ltural□ormscanals□pl□yaroleinenco□ragingnon□□in□er□behavior,asind□□id□a□smay□eelcompelled□oconformtoc□rtai□exp□c□ationsorstanda□□□.□□p> <□>The□earesev□ralr□asonswhyindividualsma□e□ga□einnon-s□ncerebe□avior.Onecommon□aus□isthe□esiretoav□i□confli□t□rnega□i□erepe□cus□ions□Forinstance,apers□nmightfeignagreementwitha□ollea□u□'sop□ni□ntomaintainha□m□nyin□hework□l□ce.□nothe□reasoncoul□b□th□pursu□tofpersonalgain□suchaspretendin□tosupporta□aus□toga□nsocialapprova□orpro□essio□al□dv□ncement.Addit□ona□ly,societal□ressure□a□dcultural□o□mscanalsopl□□aroleinen□ou□□gi□g□on-□i□cere□eha□io□,asindividual□may□eelcomp□lledtoc□nformt□ce□tainexp□ctationsorsta□dar□s.□/p> Thereare□everalreasons□hyindividual□mayengageinnon□sincerebeh□vior.Onecommon□aus□i□□hedesiret□avoidc□n□lictornegati□ere□ercussi□n□.Forins□ance□□personmightfei□n□greementwit□acolleague'□opinio□to□aintainha□mon□inthe□orkplac□.□notherr□asonco□ldbethepursuit□fpe□sona□gai□,suc□□s□retend□□gt□su□portacau□etogainsocial□p□rovalorpr□□essio□aladvanceme□t.Additional□□,societ□l□ressuresan□culturalnormscana□soplay□rolei□□ncour□gi□□n□n-sincerebehavi□□,asindivid□□ls□ayfeelcompelle□toconformto□ert□inexpe□tatio□sorsta□d□rd□. Therearesevera□re□sons□hyindividua□smayengagei□non-sincerebehavio□.Onec□mmonca□se□s□hedesiret□□vo□dconf□ictor□egativ□repercu□sion□.□orinsta□ce□ape□□onmight□eignagreemen□w□thacol□eag□e's□pinio□tomai□t□□nharmon□inthe□□rkp□ace.□notherreasoncouldbethepursuitofpe□son□□□ain,su□haspretendin□t□suppor□□cau□etog□□nsocialapprovalorpro□essio□alad□a□□□men□.Additiona□ly□societalp□□ssuresa□dcu□turalno□mscan□□□oplaya□oleine□co□ragingn□n-□ince□e□ehavi□r□a□indi□id□alsmayfe□lcompelledtocon□ormtocertainexpec□ation□orst□ndards.