Th□reares□veral□easons□h□indi□idualsmayengagein□□n-si□cerebehavior.On□commoncauseisthedes□retoavoi□conflictornegativerep□rcussions.Forinstance□ap□rsonmig□t□eignagreementwithacolleagu□'sopiniont□ma□□tainha□monyinthewor□pl□ce.A□oth□rr□as□ncoul□bet□ep□rsuitofpe□s□□algai□,su□haspretendingtosupporta□auset□g□ins□□ialapprovalorprofe□sionaladvanc□men□.Additiona□ly□soci□□□lp□□ssuresandcultur□lnormscanalso□□ayaroleinencour□gingnon-sinc□rebe□avior,asindivi□u□lsma□feelcompelledtoc□□□orm□oc□rtainexpec□□tionsorstand□rds. Therea□e□□veralreasonsw□y□nd□vidu□□smayengageinnon□sincerebehavio□.On□commonca□se□sthede□iretoavoidcon□lictornegati□□□e□ercussions.□o□i□□tance,□pers□nmightfeignagreeme□twith□colleag□e'so□iniontomaintainharmonyinthewor□pla□e.Anotherreasoncould□eth□pursuitofper□□nalgai□,suchasprete□di□gto□uppo□tacause□ogainsoc□alappro□alo□profes□ionala□vanc□men□.Additio□ally,societalpre□suresandcultu□alnorms□analsoplayarolein□ncourag□n□non-sincerebehavior,asind□□idualsmayfeelcompe□ledt□conform□o□ert□i□expecta□ion□□□stan□ard□.□> Therear□□everalr□ason□w□yindividualsmayengageinnon-sinc□rebehavi□r.On□commoncaus□isthedesi□e□oavoidco□f□□ctornega□i□erepercussions□F□□□nstan□e,aperson□ightfe□gn□greementwitha□oll□□gue'so□iniont□m□□nta□nhar□on□i□th□□orkplace□Anotherreasoncouldbet□epursuito□personal□ai□,□□chasp□etend□□gtosupport□caus□tog□inso□iala□provalorprofe□sionalad□ance□en□.Addi□□ona□l□,socie□alp□essuresan□cul□ural□o□□scanal□o□layaroleinencou□agingnon□since□□□ehavior,asind□vi□ualsm□yfeel□omp□lledt□co□form□oce□tainexp□cta□ionsorstandard□.□□